It was impossible to miss or misunderstand. The result of this simple countdown feature? People might not know about a product or service you already have in play, so by increasing visibility to your existing audience, you may be able to snap up some quick wins.
As a side note on this particular example, creating some urgency is always a good sales strategy. Encourage your audience to act now, instead of later or never. The company was seeing a ton of traffic on its website, but its conversion rates were nowhere near where the team would have liked them to be.
However, with the help of Growth Rock , Amerisleep decided to take a different approach to improving its website:. First, the team dug deeper into the true benefits their products provide their customers. Secondly, the team aimed to reduce hesitation among its visitors by addressing the importance of immediate action. Again, these relatively minor tweaks had major implications for Amerisleep: That The main problem they wanted to remedy was their online quote function.
This is a vital step in their marketing funnel, so making the process as smooth as possible was essential to ultimately driving more sales for the business. This sounds a simple task but with over 15 million product combinations, the current quoting system was highly complex. Further to this, there was a very high rate of prospects dropping out of the form partially completed.
Intuitively they assumed that getting the form onto a single page would help get prospects through the process, but after surveying their best customers, they realized that a redesign was necessary. They took a cumbersome single step process with lots of options and broke it up into a multi-step bite size process pictured below. Doing this resulted in a whopping Breaking down a complicated system into manageable smaller steps can help keep people focused and increase conversion.
Though additional clicks can often be seen as new opportunities to lose customers, the Company Folders experience tells us that streamlining to shorter stepped forms is the way to go right now. Note: For this study, the company did not wish to be named, so we will, of course, respect their privacy. Perhaps the only thing better than getting potential customers to convert in the first place is getting them to add even more items to their cart before converting.
Our anonymous furniture company knows this—which is why they had been aiming to cross-sell a conditioning kit to customers purchasing leather furniture from their online store. In other words, making the additional purchase should have been a no-brainer. Knowing they needed to do a better job promoting such smaller-ticket items, the company decided to include a call-to-action directly within the shopping cart page when customers added an applicable big-ticket item to their cart.
The first takeaway, here, is that successfully cross-selling relevant items that add value to your bigger-ticket items and that add value to your customer experience can have a major impact on your overall revenues. You also need to promote these items specifically as supplementary to the more valuable and expensive items you offer. Going along with this, you also need to present your cross-sell offer at just the right time to get your customers to bite. Here, the company did so as visitors showed a high probability of making a large purchase — a prime moment to add extra value to their overall experience with the brand.
However, they noticed unusually low conversions on pages with those social sharing buttons. To test what was going on they created two variants of the same page with and without the social share icons. They assumed that by de-cluttering the page, it would keep customers focused on the task at hand - checking out. Always put yourself in the mindset of your customer, and keep them focused on the main task you want them to complete.
Declutter pages with unnecessary actions to focus on making the sale. A few years ago, rental clothing e-retailer Gwynnie Bee realized this exact same thing. While the team had experienced a decent amount of success using a number of other marketing strategies such as Facebook Ads , they knew they could be generating a lot more business than they were.
So, the company partnered with Reelio to get the ball rolling. This meant finding influencers who were female, aged 18 or older, and who typically wore clothing of sizes Rather than looking specifically for individuals who often worked with other fashion companies, GB also considered those whose audience overlapped with their own.
This meant looking at influencers who create content related to more tangential topics, such as lifestyle, accessories, food, and more. Finally, you might also consider inviting your influencers to create content on your channels as well as their own platforms. Again, this will prove to their audience that they truly are superfans of your brand who actively engage with everything your company has to offer.
This is a classic problem for online stores; Do you boast the lowest price or the most authentic products? They tested variants with both, each telling a different story about the clientele: bargain hunters vs aficionados. The results were pretty surprising. Notify me of follow-up comments by email. Notify me of new posts by email. Study Material Download. Last updated Mar 24, Table of Contents. Related Posts. You might also like.
Time Table. Admit Cards. Leave A Reply. Sign in. This assumption has already been applied in at least two earlier studies; one by Vincent and Vassiliades [17] and the other by De Angeli and Kyriakoullis [16]. The latter will be the study referenced for the longitudinal comparison made in this project.
Figure 2. It can be described as a country in which people are integrated into the strong, cohesive in-group being the extended family, trustworthy and long lasting business relationships, etc. At UAI Greece has the highest score on Uncertainty Avoidance compared to other countries measured, which means that as a nation Greeks are not at all comfortable in ambiguous situations which may create anxiety and stress.
In Greece, bureaucracy, laws and rules are very important to make the world a safer place to live in. Vincent and Vassiliades [17] found that people in Greece are unwilling to take risks and are highly concerned about their safety.
Helmreich and Merritt [19] in their study describe Cyprus as a country with high uncertainty avoidance level and low individualism level. Their study examined the role of culture in aviation.
Cyprus has a good telecommunications infrastructure and technology should not be considered an obstacle for any e-commerce activity. E-commerce Experience: Greek-Cypriots will be more familiar with shopping online and will have more experience in online transactions in contrast to year Anxiety Reduction: Greek-Cypriot participants will be anxious about Internet shopping. People in high uncertainty avoidance countries tend to worry more and as a consequence they attach more importance to trust attributes such as brand, security icons and graphical design than people in low uncertainty avoidance countries.
People in collectivistic countries are strongly influenced by their society and as a consequence, recommendations by friends or other customers will be more important than for people in individualistic countries. The data instrument used comprised a simple online questionnaire.
Part A of the questionnaire covered issues such as culture, trust, website interface, security and brand reputation. Participants were asked to indicate how important or not important each of a number of statements was to them using a 7-point Likert scale. Part B focused on culture. According to Hofstede [30], people living in countries with high uncertainty avoidance levels are more stressed because of the stronger rules in organizations, which they have to follow.
As a result, people are looking for a stable job, which will make them feel more secure. With regards to collectivism, Hofstede [20] reports that in collectivist countries students prefer to avoid conflicts with their fellow students. Participants used a 5-point Likert scale to respond to these questions.
Part C of the questionnaire presented the participants with a number of e- commerce scenarios. Finally, Part D gathered basic demographic information from participants such as information about their age, gender, country of residence and profession. After pilot testing and the necessary adjustment, the questionnaire was posted online using the Survey Monkey service. It was advertised to university students and staff and other individuals in various organizations. The questionnaire was available on the Web for one month, from the 25th of November to the 25th of December Responses were automatically entered into the database and stored in a spreadsheet file.
Hence, they were merged in the same sample. The Study Sample In , responses were obtained from participants out of which For a profile of the respondents check Table 1 below. Descriptive statistics were used to find the mean score of each question and eventually uncertainty avoidance and individualism level.
The descriptive statistics calculated appear in Table 2 below. In this, the first column is the Hofstede value that is being measured, the second column N shows the number of valid responses for each question, the next two columns show the minimum and maximum value obtained based on a 5-point Likert scale and the last two columns show the mean score and the standard deviation for each question respectively.
It is noted that missing values were ignored in the calculations. Table 2. Descriptive Statistics — Mean Scores for Cyprus As shown in Figure 3, it is obvious that the study revealed a higher individualism ranking as well as a higher uncertainty avoidance ranking.
Figure 3. The results support our hypotheses that Cyprus has a high level of uncertainty avoidance. It is also noticeable that there is an increase of the Individualism level for Greek culture. However, it is still lower than that in western cultures such as in the United Kingdom. Individualism comparison figure. Figure 5. Uncertainty Avoidance comparison.
0コメント